The Walt Disney Company has different operations in the following business segments: studio entertainment, parks and resorts, consumer products, media networks, and interactive media. This is what makes it an international entertainment company.
MAIN BUSINESSES
Studio Entertainment: The Walt Disney Company produces and acquires live-action and animated motion pictures, direct-to-video content, musical recordings and live stage plays
MAIN BUSINESSES
Studio Entertainment: The Walt Disney Company produces and acquires live-action and animated motion pictures, direct-to-video content, musical recordings and live stage plays
Films
-Walt Disney Studios Motion Pictures -Touchstone Pictures -Pixar Animation Studios -Miramax -Marvel 2012: Disney acquires Lucas Film for $4 billion |
Parks and Resorts:
Coming Soon!
Consumer Products: The Consumer Products segment engages with licensees, manufacturers, publishers and retailers throughout the world to design, develop, publish, promote and sell a wide variety of products based on existing and new characters and other Company intellectual property through its Merchandise Licensing, Publishing and Retail businesses
Media Networks: The Media Networks segment is comprised of a domestic broadcast television network, television production and distribution operations, domestic television stations, international and domestic cable networks, domestic broadcast radio networks and stations, and publishing and digital operations.
Interactive Media: The Disney Interactive Media Group creates and delivers Disney-branded entertainment and lifestyle content across interactive media platforms. Disney Interactive Media serves as the online, mobile, and social media gateway to everything Disney.
__________________________________________________________________________________
__________________________________________________________________________________
All of this information clearly shows conglomeratization, globalization, horizontal integration, vertical integration, and media synergy.
Conglomeratization- A conglomerate is defined as a corporation made up of a number of differnt companies that operate in diversified fields. Disney owns several companies such as Pixar, Marvel, ESPN, ABC, and Touchstone just to name a few.
Globalization- Disney has opened up several resorts and cruise lines that brings Disney to many other countries.
Horizontal Integration- Concentrating ownership by acquiring companies that are all in the same business. Disney has parks, stores, t.v channels and radio stations all over the world.
Vertical Integration- Disney has total control of the production and distribution of its products. Disney has rides based on movies, gift shops were they can promote their characters, and radio and t.v stations to promote their new movies.
Media Synergy- Disney uses media synergy better than any other company. Their able to make a movie than from that movie they make a soundtrack, live play, video game, and rides at their theme parks.
Conglomeratization- A conglomerate is defined as a corporation made up of a number of differnt companies that operate in diversified fields. Disney owns several companies such as Pixar, Marvel, ESPN, ABC, and Touchstone just to name a few.
Globalization- Disney has opened up several resorts and cruise lines that brings Disney to many other countries.
Horizontal Integration- Concentrating ownership by acquiring companies that are all in the same business. Disney has parks, stores, t.v channels and radio stations all over the world.
Vertical Integration- Disney has total control of the production and distribution of its products. Disney has rides based on movies, gift shops were they can promote their characters, and radio and t.v stations to promote their new movies.
Media Synergy- Disney uses media synergy better than any other company. Their able to make a movie than from that movie they make a soundtrack, live play, video game, and rides at their theme parks.